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M&C Saatchi TALK Appointed as Global PR Agency for Elizabeth Arden

Elizabeth Arden chooses M&C Saatchi TALK as its lead PR agency, aiming to enhance its global brand reputation with strategic campaigns.

Prominent beauty brand, Elizabeth Arden, has teamed up with the communications powerhouse, M&C Saatchi TALK, entrusting them with the role of the chief agency for its global consumer PR. The collaboration aims at crafting strategic brand campaigns to resonate with consumers worldwide, ensuring Elizabeth Arden's legacy as a luxury, innovative beauty brand remains untarnished.

This synergy will see M&C Saatchi TALK leveraging its global footprint, partnering with regional agencies to breathe life into these campaigns. It's a strategic move set to bolster Elizabeth Arden's global stature.

Attributing their win to their adeptness at navigating 'middle markets' and the agility their independent agency structure offers, M&C Saatchi TALK stood out in a fierce pitch competition.

Elizabeth Arden's general manager, Ron Rolleston, envisions this partnership as a stepping stone to the brand's global aspirations. He extolled M&C Saatchi TALK's vast independent agency network and their creative genius as the catalysts that would propel Elizabeth Arden's global voice.

Jane Boardman, CEO of M&C Saatchi Talk and a pivotal figure in the British Beauty Council, voiced her optimism, citing the agency's prowess in orchestrating global brand conversations, deep-rooted experience in the beauty industry, and robust alliances with global independent agencies. She also emphasized the budding relationship with the Elizabeth Arden team, foreseeing a long-term, fruitful collaboration.

M&C Saatchi's Head of Growth, Alex Michael, echoed the excitement, expressing eagerness to shape narratives that cement Elizabeth Arden's position as a global beauty titan.

This alliance adds a feather to M&C Saatchi's cap, which already boasts of esteemed clients like Pernod Richards. Additionally, with the agency ramping up its focus on social engagements earlier this year, marked by Shelley Portet's induction as the head of content and social, this partnership augurs well for both brands in navigating the ever-evolving digital landscape.

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