Kitchen design heavyweight, Magnet, spices up its digital marketing prowess by bringing the renowned digital marketing agency, Croud, into the mix.
Leveraging its triumphs in online offerings, Magnet aims to strengthen its data analytics muscle and orchestrate an integrated omnichannel experience for its customers. The brand’s vision is a frictionless journey from online browsing to in-store purchases.
With its roots deep in 1918 and nearly 200 showrooms across the country, Magnet aims to unleash the power of advanced tools to decipher and connect all marketing data, eyeing tangible business results through this strategic appointment.
Croud outshone competitors to bag the brief, which includes bolstering Magnet's online visibility via PPC activity and driving consumers to the 'Book a Design Consultation' landing page. Additionally, they are entrusted with an overhaul of Magnet’s marketing data and analytics capabilities, a move set to inform showroom and in-store planning.
Magnet's head of digital marketing, Adam Hart, endorsed Croud for its stellar performance track record and consultancy prowess, which is vital to Magnet's digital makeover. Hart envisions that Croud's capabilities will illuminate the rationale behind channel investments and crucially, equip Magnet with data-backed communication strategies.
Croud’s Director of Digital Transformation, Sophie Wooller, welcomed the appointment at a pivotal juncture in Magnet’s digital journey. She asserts that Magnet is primed to elevate its digital marketing operations, ensuring its robust legacy in brick-and-mortar retail reflects in its online presence. The Croud team is committed to providing Magnet with a potent roadmap and a set of tools for sustained and enhanced online growth.