In an era where content is king, both Meta and TikTok are stepping up their game by launching new initiatives to attract top creators and connect them with lucrative marketing opportunities within their apps. This marks an exciting time for the creator economy as brands and creators come together to produce compelling, engaging content.
Meta is kicking things off with a captivating video series designed to dispel myths and misconceptions surrounding Facebook and the opportunities it presents for creators. The series will feature successful creators who have made their mark on the platform, sharing valuable tips and insights on maximizing their presence within the app.
Meta's first installment features Shaniece Brown, aka 'NeeNee On YoTV,' who shares her journey of growing her audience to over 285K followers using Facebook's Professional Mode. While this is just the beginning, Meta's series aims to inspire creators to optimize their approach and capitalize on the thriving creator economy.
Meanwhile, Instagram has introduced a new prompt that helps brands discover relevant user-generated content (UGC). This feature paves the way for creators to earn money by increasing their visibility among brands when they tag them in posts.
On the TikTok front, as reported by Lia Haberman, the platform is testing a new program with a select group of creators that bridges the gap between brands and influencer content. The innovative program, known as the Creative Challenge, allows participating creators to produce videos based on brand briefs.
According to a TikToker involved in the beta program, creators are earning up to $34,000 a month by producing UGC for brands like Uber Eats, Zynga, Alibaba, and TikTok itself. The initiative not only offers native TikTok content for brands but also presents an additional monetization channel for the app's top creators.
Both Meta and TikTok are making strides to ensure creators are rewarded, keeping them engaged and posting content while offering brands an authentic way to join the conversation. In the realm of short-form video, where every second counts, enlisting creators who understand the latest trends and tactics is a game-changer.
These fresh initiatives have the potential to redefine the landscape of the creator economy, benefiting both users and brands. But will they be enough to retain users in each app and foster long-term growth? Only time will tell as we watch this exciting new chapter unfold.
