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Meta Announces New Webinar Series to Boost Advertising Performance

Are you a marketer struggling to improve your advertising performance on Meta's platforms? Well, here's some great news for you! Meta has announced a new webinar series based on its successful 'Performance 5' framework, which will provide insights and tips to help you enhance your marketing campaigns.

Developed after analyzing 20,000 campaigns, the Performance 5 framework is a set of five proven tactics that can help you drive optimal success in your advertising efforts. And now, with this new webinar series, you'll get to learn how to apply each of these tactics to your marketing process.

The first webinar, which is scheduled for April 26th, will delve into the Conversions API and its role in your strategic planning. The Conversions API is a powerful Meta business tool that connects your marketing data with Meta, allowing you to better understand the actions customers take on your website. In fact, advertisers who have set up the Conversions API have seen an average of 13% improvement in their cost per action!

So, if you're looking to improve your Facebook and Instagram campaigns, this webinar is a must-attend. And, that's not all - Meta will be hosting separate webinars on the remaining four elements of the Performance 5 framework, including account simplification, targeting, mobile-friendly video, and ad testing.

The webinars will also provide insights into how to increase your campaign performance, develop a measurement strategy, and create better creative for higher performing campaigns.

Make sure to tune in and cover all your bases to take your advertising performance to the next level. The first webinar is just around the corner, so mark your calendars and get ready to learn from the experts at Meta!