Meta has officially introduced its new app Threads, aimed at creating a space for real-time online conversations. The app, closely mirroring Twitter's functionality and layout, emphasizes building a following and connecting with like-minded individuals.
Threads is described as a platform where communities can engage in discussions ranging from topical interests to trending issues. With a 500 character limit for messages, Threads encourages users to share their ideas, opinions, and creativity. Users can link their Instagram page to Threads, follow accounts they already engage with on Instagram, and share posts from Threads directly to Instagram Stories. Verified Instagram accounts will also receive automatic verification on Threads.
The launch of Threads comes amidst increasing turmoil at Twitter, which recently experienced an outage and imposed temporary tweet viewing limits. Elon Musk, Twitter's owner, stated these restrictions were in response to data scraping and system manipulation issues. Musk's acquisition of Twitter in October has led to considerable changes, which have sometimes resulted in criticism and backlash. In a move to regain platform growth, Twitter plans to introduce paid access for TweetDeck, a tool for organizing and monitoring followed accounts.
The Threads app, slated to roll out in over 100 countries, will be available on both iOS and Android platforms. Instagram also plans to introduce new features such as enhanced recommendation engines and improved search functionality in the future.
Furthermore, Twitter is expanding into Meta's territory by adding encrypted messaging and planning to introduce calls, aiming to rival Meta's Facebook Messenger and WhatsApp.
The launch of Threads by Meta adds a new dimension to the intensifying competition between Meta and Twitter, and particularly between their CEOs, Mark Zuckerberg and Elon Musk. With Meta's extensive resources and massive audience, Threads could potentially pose a significant challenge to Twitter.