Meta has recently published a 16-page guide on its AI ad tools designed to optimize marketing campaigns for the holiday season. The guide dives into Meta's Advantage+ suite and other new AI creation elements, providing comprehensive insights into automating ad campaigns.
The guide presents last year’s campaign performance stats to help brands understand how Meta's AI tools can maximize ROI. It also includes notes on how consumers use Meta's apps to find the best deals, further highlighting the efficacy of its ad options.
Following the changes in Apple’s iOS 14 update, Meta has expanded its focus on automation and generative AI in advertising. With the help of its creative automation elements, brands can soon expect to automate the entire campaign creation process, from ideation to targeting.
- Automated background generation for images
- Ad formatting based on chosen parameters
- Tips on effective ad account structure
- Overview of the Conversions API
- Guidelines for crafting impactful messaging
With generative AI becoming increasingly significant, Meta's suite of automation tools is expected to grow, making it easier for brands to manage and optimize their campaigns.
Besides the guide, Meta is hosting webinars focused on Small and Medium Business (SMB) performance best practices, offering additional insights to marketers.
Meta’s new guide serves as a timely resource for marketers aiming to harness the full potential of AI in their holiday campaigns. Its focus on creative automation and comprehensive guidelines make it a must-read for those looking to gain a competitive edge this holiday season.
You can download the guide here