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Meta Revises Ad Policies for CBD and Related Products

Meta has updated its advertising policies for cannabis-related products, expanding the scope for legally permissible CBD products in the U.S.

Meta's New Ad Policies for Cannabis-Related Products

Meta, the parent company of Facebook and Instagram, has updated its advertising policies regarding cannabis-related products. The company is renaming its 'Hemp & Related Products' ad policy to 'CBD & Related Products', expanding the permissible scope for legal CBD products in the United States.

As of now, under the updated policy, advertisers will not need specific permissions to run ads that promote hemp products that don't contain CBD or more than 0.3% THC. This is applicable in Canada, Mexico, and the United States, provided they comply with local laws and industry codes. Ads that educate or advocate for CBD and related products are also allowed, as long as they don't offer any prohibited products for sale.

However, ads promoting THC products or cannabis products with psychoactive components are still prohibited as per Meta's existing rules. Only CBD products that are certified by Legitscript are allowed, subject to written permission from Meta and compliance with local laws. Furthermore, ads for CBD products cannot target users under the age of 18.

These updated policies apply to advertisers in the mentioned regions and are based on local laws and restrictions. This move by Meta reflects the shifting regulatory landscape around cannabis products in the U.S., as platforms like Twitter also recently modified their policies related to CBD promotions.