Just in time for the bustling holiday season, Meta has introduced a suite of new advertising tools designed to help brands maximize their reach and conversions.
One of the highlights is the introduction of time-based budget scheduling, allowing advertisers to increase their daily budgets during specific high-interest periods without manual adjustments.
Meta explains:
"After an advertiser’s promotional period ends, their budget will automatically revert back to their daily budget that they initially set - no other steps needed."
In addition to time-based budgeting, Meta is expanding its Promotional Ads to more businesses in the U.S., U.K., Canada, and Australia. These ads feature built-in discount codes and offers, aiming to entice shoppers and lead them directly to the checkout stage.
Reminder Ads are also receiving an expansion. These ads allow consumers to opt into reminders, receiving notifications at key times before an event. Meta is making it easier for advertisers to create these ads and has also added Stories as a new placement option.
Meta is testing new Shops Ads designed to facilitate more direct shopping activity. To this end, Meta is integrating with platforms like Adobe Commerce, Magento Open Source, and Salesforce Commerce Cloud. These will complement Meta's existing integrations with BigCommerce, Feedonomics, ProductsUp, GoDataFeed, and ChannelAdvisor.
The new tools could provide brands with a more streamlined approach to driving direct actions from Facebook and Instagram promotions. Plus, if Meta can offer a more seamless shopping experience, it could boost consumer trust and make its platforms a preferred shopping destination.
As the holiday season approaches, Meta is arming advertisers with new tools to achieve better ROI and consumer engagement. With features designed for convenience, budgeting, and direct conversions, Meta is clearly aiming to be the go-to platform for holiday advertising.
For more details on Meta's latest ad additions, read more here.
