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Meta's AI-Powered Chatbots: Enhancing User Engagement with Different Personas

Meta is set to launch AI-powered chatbots with various personas to engage users on its social platforms. These persona-based chatbots could also gather data to optimize user targeting.

Meta to Launch Persona-Based AI-Powered Chatbots

Meta is getting ready to introduce AI-powered chatbots with different personas as early as next month. Designed for engaging humanlike conversations, these chatbots will be integrated into Meta’s social media platforms, such as Facebook and Instagram.

The chatbots will adopt various personas. For example, one chatbot will provide travel advice in the style of a surfer, while another will emulate Abraham Lincoln's speaking style. These chatbots, while expected to entertain users, will also offer a novel means of searching the platform and getting recommendations.

Boosting engagement isn't the only potential benefit of these chatbots. They could also collect unprecedented amounts of user data, which would help Meta target users with more relevant content and ads. However, this feature could provoke privacy concerns.

Other companies, like Snapchat, have also embraced AI-powered chatbots. Snapchat launched "My AI," powered by OpenAI's GPT technology, in February. While the new feature has proven controversial, with a rise in 1-star reviews, it has pushed forward the application of AI in the social media sphere.

Mark Zuckerberg mentioned in Meta's second-quarter earnings call that the company is working on several AI-powered products and will be sharing more details later this year. He believes AI can act as assistants, coaches, or tools to interact with businesses and creators, improving experiences across mobile apps and the metaverse.

More insights into Meta’s AI roadmap are expected to be unveiled at its Connect developer event in September. This development comes as Meta reported an 11% year-over-year revenue growth, bouncing back from its first-ever quarterly revenue decline.