Meta announced today that it is rolling out new generative AI features for advertisers. These features will allow advertisers to create more engaging ads by generating text variations, creating backgrounds, and expanding images.
The text variations feature allows advertisers to generate up to six different variations of text based on their original copy. These variations can highlight specific keywords and input phrases that the advertiser wants to emphasize. Advertisers can then edit the generated output or simply choose the best one or ones that fit their goals.
The background generation feature allows advertisers to create custom backgrounds for their ads. This can be helpful for creating more visually appealing ads and for making ads stand out from the competition.
The image expansion feature allows advertisers to expand their existing images to create larger and more detailed ads. This can be helpful for showcasing products or services in more detail and for making ads more immersive.
Meta says that these new AI features are still in their early stages of development, but they have the potential to revolutionize the way that ads are created and delivered. Advertisers can use these features to create more personalized and engaging ads that reach their target audience more effectively.
Here are some examples of how advertisers could use these new AI features:
- A clothing retailer could use the text variations feature to generate different ad headlines that highlight different products or promotions.
- A furniture store could use the background generation feature to create custom backgrounds for its ads that match the style of its products.
- A travel company could use the image expansion feature to create larger and more detailed ads of its destinations.
Overall, these new AI features from Meta have the potential to make it easier for advertisers to create more engaging and effective ads. By automating some of the tasks involved in creating ads, these features can free up advertisers to focus on other aspects of their campaigns, such as targeting and budgeting.