Meta has released a new guide to help creators enhance their Reels content on Facebook and Instagram. The 'Reels Creative Mini-Manual,' a 7-page document, provides a host of tips to improve Reels creative and leverage key usage trends and behaviors.
The guide's main aim is to assist creators in understanding and using the 'language of Reels,' a style that is described as entertaining, relatable, and easily digestible. It provides an in-depth analysis of this approach, including the key technical considerations.
The manual also includes specific suggestions on boosting Reels engagement through the use of music and visual effects. It offers insights into the growth of Reels usage, which can be a valuable point of note for creators.
In addition, Meta has broken down each element of the 'language of Reels' to assist in strategic planning. Reels have quickly become a critical aspect of both Facebook and Instagram campaigns. As per Meta CEO Mark Zuckerberg in April, Reels accounted for a 24% increase in time spent on Instagram, with a similar effect on Facebook. As users increasingly seek entertainment on these apps, the short-form video trend has permeated almost every app.
This trend is crucial as social apps shift towards content discovery rather than social interaction. Users discover content and then share it with friends via messaging apps. As a result, Reels are garnering more attention and should be on every marketer's radar as a potential avenue for promotion to maximize brand awareness and response.
In this light, Meta's new guide could be an invaluable resource for content creators and marketers alike.
You can download Meta’s ‘Reels Creative Mini-Manual’ here.