Skip to content

Meta's Threads: An In-Depth Look at the New Twitter Challenger

Meta's new app, Threads, promises a clean, user-friendly interface and innovative features that could rival Twitter. Here's what you need to know about this potential game-changer.


Meta's Threads app, the potential new contender to Twitter, is about to make its debut. The app showcases a clean and straightforward layout, mimicking the basic functionality of the Twitter feed. Threads operates on a decentralized protocol, promoting better data control and portability.

Soon, users will have a username, discoverable across other apps using ActivityPub, including social platforms like Mastodon. This cross-app discovery could enable more fluid conversations across different apps and digital spaces.

However, the fediverse, a collective of federated servers facilitating open social media access, shows apprehension towards Meta's encroachment. The open platforms aren't thrilled with major players like Meta seeking to profit from their work, considering these big companies contributed to the issues that necessitated the fediverse's creation.

In terms of usability, Threads will allow users to switch easily between light and dark modes. Instagram chief, Adam Mosseri, revealed that voice notes, along with photo and video tagging, will be included in the app. They're also considering implementing post reactions.

Regarding post ranking, Threads will employ an algorithm to 'lightly' rank posts. The app will also suggest content from accounts that users don't follow, akin to the AI-driven discovery approach popular in other apps.

Notably, hashtags are not currently active in Threads, but they may be introduced in the future. The app will provide a range of interaction controls and accessibility options, making it a potentially user-friendly and manageable space.

Can Threads be the Twitter killer? Given its clean design and feature set, it certainly appears to be a strong contender. Tapping into Instagram's social graph could potentially introduce the app to a massive new audience. With Twitter facing changes under Elon Musk's leadership, disgruntled users might just find Threads a viable alternative. The app is set to launch sooner than anticipated, making the real-time social race more exciting than ever.