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Microsoft Brings AI Hub and Price-Tracking Feature to Windows 11 App Store

Microsoft is testing an AI hub and a new price-tracking feature on the Microsoft Store for Windows 11 Insiders. These features aim to provide a better app discovery and purchase experience.

Windows 11 Microsoft Store showcasing the new AI Hub and Price-Tracking Feature.

Microsoft is testing an innovative AI hub on the Microsoft Store for Windows 11 Insiders, as part of the Preview Build 25905. The AI hub will present a selection of curated AI applications developed by third parties as well as Microsoft itself.

The new hub was initially announced at the Build conference in May, where Microsoft also previewed AI-generated app review summaries for the Microsoft Store. These summaries, designed to distill user reviews into a few lines, will be featured next to an app's rating in the Microsoft Store, although they are yet to be launched.

For now, the AI hub will have its own dedicated tab on the left side of the Microsoft Store, located under the Movies & TV option. The exact collection of apps to be included in the AI hub is unclear without access to the preview build, but based on Microsoft's shared image, the hub could feature AI image-editing apps like Luminar Neo.

In addition, the Microsoft Store is introducing a price-tracking feature that shows the lowest price an app has reached in the last 30 days, aiding users in deciding whether to purchase an app immediately or wait for a potential sale. Other updates include the long-awaited 3D emoji and a bug fix for Zune players, resolving an issue that prevented device drivers from installing.

Microsoft has confirmed that Windows Insiders across all channels with version 22306.1401.x.x of the Microsoft Store or higher will have access to the AI hub and the price tracker. However, a timeline for the wider rollout of these features to all users remains unspecified.