Big news, digital marketing fans! Movement Strategy, the social media agency that has been killing it in the game, just added another star player to its roster. Say hello to Joe DeSalazar, the newly minted EVP, Head of Accounts. This isn't just another executive hire; it's like signing LeBron James to your basketball team!
DeSalazar is no stranger to lifting brands to soaring heights. At Madwell, his strategic genius catapulted their revenue by an eye-popping 150% and clinched client wins across the U.S. and APAC markets. From Unilever and Verizon to Anheuser Busch and Google, this man has been the guiding force behind some of the industry's most iconic collaborations.
But what makes DeSalazar a perfect fit for Movement Strategy? It's his full-service approach to marketing. He's a maestro who conducts a symphony of brand strategy, performance marketing, social media, experiential PR, and so much more. DeSalazar said, “I’ve learned that to be invaluable to clients and teams, one must continually strive to be a full-service marketer. The current state of data, AI, and paid media allows for unprecedented levels of integration, and I’m thrilled to bring this to Movement.”
Jason Mitchell, CEO of Movement Strategy, couldn’t be more excited. “Joe is an extraordinary collaborator with a passion for creativity. His track record speaks volumes about his ability to navigate brands through the evolving digital landscape," Mitchell exclaimed.
This hire is not just a new chapter for Movement Strategy; it’s a whole new book. As technological advancements like AI and innovative platforms reshape the rules of brand-building, DeSalazar's entry signifies a recognition of these shifts. Mitchell adds, "With the rapid changes in technology, Movement Strategy is perfectly poised for the future. Adding Joe to our team allows us to help brands adapt to new, dynamic, and socially-integrated ways of brand-building.”
So, if you're in the world of marketing, keep a keen eye on Movement Strategy. With Joe DeSalazar onboard, the agency is revving up to redefine what success looks like in the digital era. Hold onto your seats; a whirlwind of innovation is about to unleash!
