In a move that's sure to turn heads in the beauty industry, Naturisimo has appointed independent PR and digital agency The PHA Group to lead its PPC and paid social brief. The appointment is set to bolster Naturisimo's online growth by bringing in more conscious beauty enthusiasts to the website. Naturisimo's website features a unique 'value-driven and planet-conscious edit' of beauty products, makeup, skincare, and well-being ranges, all carefully curated to meet the demands of ethically-minded consumers.
The PHA Group's Director of Digital, David Schulhof, expressed his enthusiasm for the partnership, saying, "We were all stoked to meet and discuss how PHA and Naturisimo, the ultimate destination for consciously-minded beauty lovers, can work together to drive the next phase of growth. I can’t wait to work closely with the Naturisimo team and see great results from our integrated PPC and Paid Social strategy."
One of the standout features of Naturisimo is its 'Naturally Conscious' label system, which allows users to make informed decisions about the products they purchase. Naturisimo also uses Provenance, a tech solution that utilizes blockchain technology to verify sustainability claims. This ensures that the products you purchase are not only ethically sourced, but also sustainably made.
Naturisimo's Managing Director, Alison Goulbourne, is equally excited about the partnership, stating, "We’re super excited to start this new partnership with PHA; from the get-go, the quality of conversation and guidance has been unparalleled, along with how well the team all clicked. I can’t wait to see the growth and efficiencies delivered for the brand!"
With the appointment of The PHA Group, Naturisimo is set to take the beauty industry by storm, showcasing that ethically conscious consumers can have their cake and eat it too. This partnership proves that you don't have to sacrifice quality or beauty for sustainability – it's a win-win for everyone involved.