Omnicom Media Group (OMG) embarks on a new journey, unveiling its Newcastle expansion helmed by iProspect's Pete Coates. Extending its footprint beyond Manchester and London, this move aims to bridge clients with OMG's cutting-edge UK capabilities.
Focusing on catalyzing OMG's evolution in digital, data, analytics, and commerce, this venture taps into the vibrant city's pool of marketers, fostering a powerhouse of innovation and strategic growth.
Pete Coates, armed with a decade and a half of experience, stands poised to drive brand and business expansion by forging robust media partnerships. Reporting to Omnicom Media Group UK CEO Laura Fenton, Coates is set to lead the charge.
Laura Fenton, CEO of Omnicom Media Group UK, heralds the Newcastle launch as a pivotal stride in harnessing OMG's "agency as a Platform" approach, uniting media, content, and commerce for superior outcomes.
"Pete's adeptness in leading integrated regional operations and nurturing top-tier multi-skilled teams ensures the triumph of OMG Newcastle, empowering clients and talent alike," Fenton affirmed.
For Pete Coates, the Newcastle venture embodies a chance to weave transformational change through regional, national, and global collaborations. A Geordie by heart and a University of Newcastle alumnus, Coates recognizes the city's untapped digital potential.
"Bringing the robust capabilities of OMG to the North-East unlocks new vistas for regional talent, fortifying core digital, data, and tech services. It's an exhilarating prospect to carve out competitive advantages for our clients," Coates expressed enthusiastically.
Coates concluded, "OMG's stride into Newcastle promises to open doors for talent and spearhead the development of pioneering digital, data, and tech services. The potential here is boundless!"