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Phoenix Group Drives Web3 Revolution with Strategic Investment in Lyvely

Discover how Phoenix Group's strategic investment in Lyvely reshapes online interaction, empowering creators and leading digital innovation.

Phoenix Group PLC Ventures Into Web3 with Strategic Investment in Lyvely

Venturing boldly into the dynamic realm of technology and Web3, Phoenix Group PLC makes a strategic investment in Lyvely, a UAE-based platform set to revolutionize online interaction and monetization. This decisive step underscores Phoenix's commitment to driving innovation at the forefront of the digital revolution, particularly in empowering creators and reshaping the landscape of social interaction.

Lyvely's platform, propelled by Phoenix's strategic investment, transcends traditional e-commerce boundaries. It uniquely blends Web2 and Web3 features, slated to introduce its digital currency in Q1 2024. This innovative approach empowers creators with seamless monetization opportunities while offering consumers exclusive access and personalized experiences.

Bijan Alizadehfard, Co-Founder & Group CEO of Phoenix Group, emphasizes that investing in Lyvely signifies more than acquiring a stake in a company; it's an investment in the future of the digital and creator economy. This aligns with Phoenix Group's commitment to pioneering the tech industry through innovative initiatives.

Farah Zafar, CEO of Lyvely and MD & Group CLO of Phoenix Group, highlights the strategic alliance between a Web3 powerhouse and tech innovators, aiming to revolutionize online monetization and digital empowerment. This partnership seeks to disrupt norms, emphasizing Lyvely's unique blend of social e-commerce and content monetization powered by Web3 capabilities.

Dave Catudal, Co-founder of Lyvely, expresses enthusiasm about Phoenix's expertise in the cryptocurrency sector complementing Lyvely's mission. Phoenix's investment validates Lyvely's vision and is expected to significantly boost its technological capabilities in the Web3 space.

This investment signifies more than capital infusion; it's a partnership between a Web3 leader and a pioneering consumer tech platform. As Phoenix Group and Lyvely join forces, they mark a pivotal moment in redefining the digital economy, aiming for unprecedented opportunities and digital innovation.

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