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Pretty Little Thing Partners with Journey Further to Boost Organic Growth and Fashionably Dominate the Market

Get ready for a power-packed collaboration, as fast-fashion giant Pretty Little Thing (PLT) teams up with marketing agency Journey Further to supercharge its organic growth through digital PR and strategic consultancy.

After a fiercely competitive pitch process, Journey Further emerged victorious, securing the coveted account and being entrusted with the mission to enhance organic visibility and rankings for PLT across the UK and US markets.

Tom Hill, the Head of Digital and CRM Marketing at Pretty Little Thing, expressed his excitement about the partnership, saying, "We chose to partner with Journey Further as we felt confident in their ability to deliver a strategic, insight-driven, performance digital PR strategy that will help to drive organic growth in our UK and US markets."

Journey Further, with its experienced and robust team across both the UK and the US, is ready to take the reins and work alongside PLT to create innovative and topically relevant digital PR campaigns rooted in SEO insight, ultimately driving measurable results.

Not only will the agency be responsible for creating captivating digital PR campaigns, but it will also employ its bespoke measurement tools to ensure success at every turn.

Beth Nunnington, Journey Further's Vice-President of Organic Media, shared her excitement about the collaboration: "We are so excited to be supporting PrettyLittleThing on driving their organic growth through digital PR and SEO in both the UK and US. We’ve already got some exciting creative content campaigns in the pipeline and can’t wait to deliver them."

To mark the beginning of this stylish partnership, Journey Further threw a fabulous 'pink party,' celebrating the milestone. Nunnington expressed her confidence in their creative and strategic performance-driven approach, which will undoubtedly yield fantastic results and growth for the brand. As the fashion world watches on, this dynamic collaboration is set to make waves, so keep your eyes peeled for exciting developments!