Publicis Media UK has elevated its commerce and retail media game with two crucial appointments. Steve Ricketts, an industry veteran from EssenceMediacom, takes on the role of Chief Commerce Officer. Meanwhile, Ian Black has been promoted to Head of Retail Media.
Steve Ricketts will spearhead Publicis Media's renewed focus on end-to-end commerce experiences. He brings with him over two decades of experience in ecommerce and media. Before joining Publicis, Ricketts founded his own consultancy and has an impressive portfolio, including brands like EE, Morrisons, and The National Lottery.
Ricketts commented, "Publicis Media is well-positioned to help clients unlock growth in commerce. I’m thrilled to build on these solid foundations."
Ian Black, who formerly led performance marketing initiatives at Publicis, will now head its retail media efforts. He will work closely with Ricketts to unify Publicis Media’s retail media assets and amplify growth across retailer platforms.
Black expressed, "This dynamism is creating significant opportunities and challenges for our clients. I’m excited to navigate and deliver in this space."
Publicis Media aims to offer unmatched solutions combining ecommerce, media, and data capabilities. Specialized tech platforms like Epsilon Core ID, Profitero, and CitrusAd further bolster its offerings.
Sue Frogley, Publicis Media UK CEO, confidently stated, "With Steve and Ian now in place, our clients have the best in the business to help them transform and grow."
These strategic hires signal Publicis Media UK's intent to lead in the rapidly evolving landscape of commerce and retail media. The onboarding of Steve Ricketts and the promotion of Ian Black are clearly calculated moves to steer the agency into a future teeming with growth opportunities.