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Rail Delivery Group Names TMW Unlimited as New Creative Agency Amid Competitive Pitch

The Rail Delivery Group announces London-based TMW Unlimited as its creative agency of record. The partnership aims to rejuvenate the rail industry with innovative campaigns.

Rail Delivery Group Names TMW Unlimited as New Creative Agency

In a move that signifies a new era for the rail industry, the Rail Delivery Group has named TMW Unlimited as its creative agency of record. The London-based agency secured the role following a hard-fought six-way competitive pitch.

TMW Unlimited will be responsible for the portfolio of brands under the Rail Delivery Group, which includes National Rail and Railcard products. The agency is tasked with creating campaigns to attract the British public back to rail travel.

The agency’s role will expand beyond traditional advertising to include oversight of digital and social channels. Their remit encompasses the rail industry body's strategy and creative development across multiple platforms, known in the industry as "above the line" initiatives.

Chris Mellish, the CEO of TMW Unlimited, expressed the company's enthusiasm for the new project: “Public tenders are always hugely competitive, so this win is additional evidence that our 'Ideas That Move People' approach is resonating with clients.”

Having landed a two-year contract, TMW Unlimited's work will commence immediately. This partnership comes on the heels of a successful year for the agency, which also bagged lead creative accounts with Oak Furnitureland, Pride in London, and NS&I.

Catherine Lyver, the Rail Delivery Group's head of propositions and marketing, highlighted why TMW Unlimited was the ideal partner: “Their well-rounded response, in-house capabilities, and collaborative approach make them a great creative ally. We were looking for someone who could think outside the box and challenge our conventional thinking.”

The Rail Delivery Group's partnership with TMW Unlimited is not just a business contract but a step towards transforming the UK's rail industry. Both entities are geared up to bring new life to a heritage industry through creative campaigns and multi-channel strategies.

The partnership marks the beginning of an exciting journey to modernize the UK rail system and make it more appealing to the general public.

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