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Rankin Creative Appoints Former Futerra Creative Director, Tom Loader

Rankin Creative recruits former Futerra creative director Tom Loader to join their team, in a strategic move towards becoming a leading luxury and lifestyle agency.

Rankin Creative, an independent end-to-end agency, has recently appointed Tom Loader, former creative director at Futerra, to the same position. This move is a significant hire for Rankin Creative, which aims to establish itself as a leading luxury and lifestyle agency since its inception by John Rankin, a cultural provocateur, photographer, and director, in 2018.

Loader will work in close collaboration with Warren Beeby, the chief creative officer at Rankin Creative who joined last month. Together, they aim to assist brands in leveraging culture to narrate unique and relevant stories.

Loader noted that tapping into culture is a powerful tool for leaving a mark and being remembered. "Brands don't need to transform the world alone, but they do need to determine their position in it," Loader added.

Beeby expressed delight over Loader's addition to the team, praising his endless curiosity and his fascination with culture's potential to bring about change. Beeby affirmed that Loader would play a critical role in constructing brands that make a difference.

Having served as creative director for Futerra since 2017, Loader has extensive industry experience. He has previously worked with prominent brands such as Tommy Hilfiger, COS, Bulgari, and the UN and held a senior creative role at Don't Panic.