Exciting news for Reddit advertisers! Two powerful additions have just transformed the landscape of Conversation Placement ads on the platform. Reddit introduces Carousel and Product display options within chat streams, offering innovative ways to captivate engaged audiences and showcase products directly within active discussions.
Initially launched in September 2021, Conversation ads have been a game-changer, allowing advertisers to seamlessly promote products within Reddit's vibrant post comment threads. Now, this update further expands avenues to engage users within post reply streams, enabling direct product promotions and introducing a carousel display for an enhanced display of offers.
According to Reddit, these new ad units, strategically placed amidst community discussions, promise a more dynamic and compelling way for advertisers to connect with relevant audiences. The aim is to deliver deeper value to users and drive stronger performance across Reddit's bustling conversations.
Regarding product ads, Reddit highlights the potential of this new placement to target users in research mode, actively discussing topics, and poised to make purchase decisions. The Carousel ads within chats offer advertisers the chance to provide richer context and relevance within Conversation ads.
Notably, the revamped Carousel Ads allow brands to showcase up to six images or GIFs, each linked to their respective landing pages. Early tests reveal a staggering 44% increase in click-through rates compared to previous Carousel Ad units, signaling the effectiveness of these enhancements.
For brands seeking to tap into engaged Reddit communities, these updates offer valuable ways to connect with users discussing related topics. In the realm of product discovery, where chat streams hold immense value, these additions provide more opportunities to engage with users at the right moment, amplifying product visibility and interaction within Reddit's vibrant community discussions.