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Refinery Named as Boost Drinks' Lead Creative Agency in Recent Win

Manchester-based agency, Refinery, clinches the lead creative role for Boost Drinks after a competitive 3-way pitch, with 2024 brand activities in the pipeline.

Refinery Triumphs in Competitive Pitch to Lead Boost Drinks' Creative Direction

Manchester's renowned agency, Refinery, has emerged as the lead creative agency for Boost Drinks, prevailing after an intense three-cornered contest.

This marks a notable achievement for Refinery, who has also secured an appointment with the globally recognized brand, WD-40, in a month that signifies prosperous growth for the agency.

In its new collaboration with Leeds' prominent brand, Boost Drinks, Refinery is geared up to steer the brand planning and innovative development for the drink company's ventures in 2024.

Anjna Mistry, the Brand Controller at Boost Drinks, praised Refinery's approach, emphasizing the agency's fusion of insightful strategy, planning, and innovative creativity as the determining factors for their selection. Expressing her enthusiasm, Mistry said, "We eagerly await the unveiling of their creative concept, integrated across diverse activities in the upcoming year and beyond."

For WD-40, Refinery is set to craft "disruptive and captivating communications" specifically tailored for its versatile Multi-Use Product.

Refinery's CEO, Nick Bradshaw, conveyed his excitement about collaborating with both esteemed brands. He stated, "We're honored to partner with two incredible brands, and we're eager to address the unique challenges presented by both. Our team is also keen to demonstrate how our content for both brands will seamlessly integrate across digital and traditional platforms."

Refinery adds two significant names to its portfolio, Boost Drinks and WD-40, underscoring its standing as a leading creative agency in the industry. With a promising year ahead, the agency is poised to bring innovative campaigns to life.