In a bid to provide parents with robust tools to monitor the content their kids encounter on the platform, TikTok has rolled out an upgraded component to its Family Pairing option. This new feature allows parents to block videos based on custom keywords, augmenting its existing mature content filters.
TikTok stated, "Our content filtering tool launched last year, enabling users to steer clear of videos with certain words or hashtags in their For You or Following feeds. However, we've heard from parents who want more customization options to match their teen's unique needs. Therefore, we're bringing this tool to Family Pairing, empowering caregivers to minimize the chances of their teen encountering content they might find disturbing."
The tool, showcased in the image above, complements TikTok's in-built content level filters, giving parents the power to eliminate content that could be personally offensive or concerning to their kids. For instance, they could exclude videos related to 'clowns'.
The catch is, this keyword filtering only applies to videos containing the selected keywords in the description or the included stickers. Thus, it may not purge all instances of the chosen content. Nonetheless, it offers another layer of protection against potentially unsettling content.
In a related move, TikTok announced the launch of the Youth Content Council initiative. This effort aims to collaborate with teens to devise safer and more effective usage management strategies.
Taking a leaf from its regular engagements with over 50 global experts and academics through its Content and Safety Advisory Councils, TikTok's new Youth Council aims to provide a structured platform for youth to voice their opinions. Direct inputs from those impacted can guide TikTok in creating more effective tools that cater to their needs while safeguarding their privacy.