Gareth Turner, the former marketing luminary behind Weetabix's viral 'Beans on Bix' campaign, has embarked on a new venture as the non-executive director at Newcastle-based agency Route. Armed with an impressive 23-year portfolio, encompassing marketing giants like John Smiths, Bulmers, and Lurpak, Turner aims to fortify Route's growth trajectory alongside founders Darren Davidson and Ben Dascome.
With a track record of steering household names to success, Turner brings invaluable experience that will shape Route's strategic expansion. His role encompasses providing strategic direction and leveraging his insights to propel the agency forward.
Darren Davidson expressed his anticipation, highlighting Turner's visionary approach towards brand success over the years. "Gareth's renowned expertise and his knack for staying at the forefront of innovation make him an invaluable addition to our team," remarked Davidson. Turner's input is anticipated to challenge existing strategies, particularly in commercial positioning, amplifying Route's growth and evolution.
Acknowledging Davidson's creative prowess, Turner lauded his bold, organic marketing ideas, emphasizing the value of Davidson's energy and his willingness to question the status quo. Turner's excitement was palpable as he spoke about his new role, expressing enthusiasm about collaborating with Route's board to unlock strategic opportunities and propel substantial growth.
Impressed by Route's achievements, Turner emphasized his eagerness to contribute to the agency's ongoing success. "I greatly admire what Route has achieved to date and am delighted to have the opportunity to contribute to its continued success," shared Turner, expressing his enthusiasm for the journey ahead.
As Turner aligns with Route's vision, his wealth of experience and strategic acumen promises to steer the agency towards unprecedented growth and innovation.