The Royal Society for the Prevention of Cruelty to Animals (RSPCA), a stalwart in animal welfare, has brought AMV BBDO on board as its creative agency of record. This significant move followed a meticulous pitch process, administered by AAR.
The renowned London agency, AMV BBDO, will now lead the charge in devising a compelling brand marketing campaign for RSPCA. The initiative aims to muster greater compassion towards animals and seeks to enhance their living conditions.
Tracey Pritchard, the RSPCA's director of engagement and income generation, emphasized the longstanding commitment of the charity towards animal welfare. However, she also acknowledged the pressing challenges that lie ahead. “Our ultimate vision of fostering a compassionate world for animals can only materialize if we join hands and move in unison. Collaborating with an esteemed agency like AMV BBDO empowers us to realize our aspirations for the animals," Pritchard remarked.
Echoing Pritchard’s sentiments, AMV BBDO’s CEO, Sam Hawkey, expressed his gratitude and excitement for this collaboration. “It’s a privilege to associate with a noble cause and a team so steadfast in its mission. We’re eager to see the transformative impact we can create collectively,” said Hawkey.
The announcement trails AMV BBDO’s recent campaign for tech retailer Currys, positioning it as the prime hub for school essentials. This new alliance with RSPCA reaffirms AMV BBDO's versatility and its prowess in tailoring campaigns to diverse sectors.