RTRO, a new social media app, has been launched without algorithms to give users more control over their experience. The app is intended for friends, creators, and brands and was developed by the founders of VSCO. RTRO enables users to share photos, videos and text-based posts in a chronological feed without any algorithmic manipulation or advertising.
The new app is expected to rival Instagram, which has long been criticized for the algorithmic filtering of posts that can lead to less visibility for smaller accounts. RTRO's focus on transparency could attract users who are looking for a more authentic experience on social media.
According to the founders of VSCO, RTRO is intended to be a platform where users can share their content without fear of being buried by algorithms. The app also offers tools for creators, such as the ability to watermark their content and customize their profile with their own brand elements.
RTRO is also unique in that it is positioning itself as a platform for both personal and branded content. Brands can use RTRO to showcase their products and engage with their audience in a more direct and authentic way.
While RTRO's launch is still in its early stages, it has already garnered attention from users who are tired of the algorithmic manipulation that has become so prevalent on other social media platforms. With its emphasis on transparency and authenticity, RTRO could be a game-changer in the world of social media.