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Saatchi & Saatchi Names Raph Basckin as New Executive Creative Director

Saatchi & Saatchi has strengthened its creative leadership by appointing Raph Basckin as Executive Creative Director. Basckin will be working closely with CCO Franki Goodwin to steer the company's creative vision.

Raph Basckin, the newly appointed Executive Creative Director at Saatchi & Saatchi.

Saatchi & Saatchi has made a significant addition to its senior creative team by appointing Raph Basckin as the Executive Creative Director. In his new role, Basckin will work closely with CCO Franki Goodwin, taking the lead in creative execution for one of the company's three squads.

Basckin joins Saatchi & Saatchi from Droga5, where he served as the group creative director. His impressive career includes work on major projects for Amazon, Barclaycard Business, and Uniqlo's LifeWear. Previously, Basckin was a creative director at BBH, producing work for top-tier clients such as The Guardian, Audi, Google, KFC, and Mentos.

In his native South Africa, Basckin kick-started his career at TBWA\Hunt\Lascaris Johannesburg as an architect before transitioning into advertising. In 2010, he was part of the team that created the acclaimed 'Trillion Dollar Campaign' for The Zimbabwean newspaper.

On his appointment, Basckin said, “I’ve been in the UK for ten years now and I still don’t understand much about Saatchi & Saatchi. How do they get so much great work into every corner of the nation daily? [...] Either way, I can’t wait to join."

Expressing her enthusiasm, Franki Goodwin, CCO, Saatchi & Saatchi, said, “Raph brings a wealth of truly excellent work and experience with him, and I’m delighted he’s chosen to start the next chapter of his career with us."

This appointment is the latest in a series of creative hires for Saatchi & Saatchi, including the recent appointments of new creative directors Ashley ‘Mil’ Milhollin, Ali Dickinson, and Michael Thomason. In addition, the company has welcomed Rachel Solomon as its third executive production lead, reporting to chief production officer, Jess Ringshall.