In the ever-evolving advertising landscape, a significant shift has just occurred. John Lewis, a stalwart of British retail, has announced Saatchi & Saatchi as its new creative agency, marking the end of an era and the beginning of a new creative journey. The selection process spanned over two intensive months, a period that witnessed industry titans Saatchi & Saatchi London, Wonderhood, and WPP going head-to-head to secure this coveted account.
This shift follows the decision by adam&eveDDB, the London agency, to not re-pitch for the John Lewis creative account, thus closing a successful 14-year collaboration chapter.
Saatchi & Saatchi, renowned for its creative prowess, will officially launch its partnership with John Lewis this summer. The agency's mandate is expansive, encompassing the development of innovative campaigns for John Lewis Financial Services, Waitrose & Partners, and John Lewis Partnership.
In an exciting development, Saatchi & Saatchi will also be entrusted with the creation of the much-awaited John Lewis Christmas TV ad, a British holiday tradition that stirs anticipation and excitement. Beyond that, the agency will play a pivotal role in launching the new John Lewis Partnership brand loyalty program in 2024, a scheme designed to reward loyal customers of both John Lewis and Waitrose. The first campaign is expected to debut this autumn, focusing on Waitrose.
Franki Goodwin, Saatchi & Saatchi's chief creative officer, expressed immense pride in this win, attributing it to the creative talent and passion that define the agency. The opportunity to contribute to the future of brands so deeply rooted in British culture is a tremendous honor, Goodwin added. The agency is eager to begin work, fully cognizant of the high standards set by their predecessors and the inherent importance of the John Lewis Partnership brands to the UK.