Upriser, Saatchi & Saatchi’s creative genius, is soaring high and expanding all across the UK! With three new dynamic partnerships - Cowshed, IMA-HOME, and Leith - the platform is geared up to inspire youngsters between 11-18. It's not just about creativity; it's about laying the foundation for a robust introduction to the vibrant world of creativity and marketing.
Remember ITV? Our pioneering partner from February? They're already making waves with the Kensington Aldridge Academy. And now, with our ambitious goal to touch young lives beyond London, Upriser is ready to stamp its mark in Wales, Scotland, and Northern England.
Cardiff gets a splash of creativity with the award-winning agency Cowshed diving in at Willows High School. "It’s more than a partnership; it’s a mission. Upriser's vision syncs with our ethos of enriching our local communities," beams Vicki Spencer-Francis from Cowshed.
Over at Yorkshire, IMA-HOME has big plans! They're crafting programmes with Brigshaw High, opening doors to apprenticeships and paid positions. Meanwhile, Leith is on a mission in Edinburgh and Manchester, partnering with local academies to spotlight the allure of creative careers.
The excitement is palpable. Victoria Milne from Leith shares, "This is our pledge to enhance diversity across all fronts." Alexandra Uprichard of IMA-HOME chimes in about the ripple effect Upriser can bring, infusing fresh talent and skills.
Flashback to 2022: Saatchi & Saatchi saw a 'creative crisis'. A startling data revealed UK schools investing a meagre £9.40 annually per student in creative pursuits. Upriser rose from this very need, providing a plethora of resources, workplace visits, and creative sparks with Saatchi & Saatchi.
Sarah Jenkins from Saatchi & Saatchi wraps it up, "The creative domain, contributing a whopping £120bn to the GDP, needs fresh minds. With ITV and our new allies, we're here to harness the untapped potential, molding the future Picasso, Jobs, and Einsteins.