Saatchi & Saatchi, a beacon of creativity in the advertising world, has upped its strategic game with two stellar appointments: Emily Lewis-Keane as strategy partner and Jimmy MacAskill as strategy director. Both will collaborate with the strategic visionary, department head Richard Huntington.
Lewis-Keane, fresh from her stint as vice-president for strategy at the esteemed Canadian agency Cossette, will now be at the heart of Saatchi & Saatchi's innovative strategies. Partnering with Huntington and the brilliant head of strategy, Sam Wise, she's geared to deliver 'industry-leading' strategies. Additionally, she'll captain one of Saatchi & Saatchi’s elite 'squads', helming planning for marquee clients like EE and OVO. Reflecting on her move, Lewis-Keane enthused, “Joining Saatchi’s feels like coming home to a creative powerhouse. I'm thrilled to elevate its iconic legacy.”
Meanwhile, MacAskill, a strategic maestro with a notable tenure at Adam&EveDDB, is all set to dive into projects for influential brands like the British Heart Foundation and Direct Line. MacAskill, echoing the excitement, said, "Joining Saatchi’s is like plunging into an exhilarating new chapter. The energy here is palpable, and I'm ecstatic to contribute to this legendary agency's evolution.”
In a heartening wrap, Huntington expressed his elation, “Both Emily and Jimmy are strategic rockstars! I’ve been keen to collaborate with them for ages. With the momentum we’ve got, their arrival is perfectly timed.”
As Saatchi & Saatchi embarks on this enhanced strategic journey with these two powerhouses on board, the industry awaits its next wave of transformative campaigns!