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Sindhuja Rai Appointed as APAC CEO by Wavemaker

Wavemaker has appointed Sindhuja Rai as its CEO for the Asia Pacific region. Rai, currently leading Global Media Investment & AMEA Consumer Experience at Mondelēz International, will begin her new role in September 2023.

Media agency Wavemaker announced the appointment of Sindhuja Rai as its CEO for the Asia Pacific region. Rai, who will take on her new role in September 2023, will report to Global CEO Toby Jenner and be based in Singapore. She is transitioning from Mondelēz International, where she currently leads Global Media Investment & AMEA Consumer Experience.

In her new position, Rai will be responsible for driving the strategy and execution of Wavemaker's growth for their clients and personnel throughout the region. She will join the Wavemaker Global Executive team and the GroupM APAC Leadership Team ExCo. Rai will work closely with GroupM and WPP leaders in the region to leverage the group's capabilities to drive growth for Wavemaker's clients.

Throughout her career, Rai has made significant strides in improving Mondelēz's media ROI, through creative excellence, engaging brand activation, and a consumer-centric approach. Rai has over two decades of marketing experience, including roles at media agencies such as Mindshare and Publicis Media.

Recognized for her contributions to the industry, Rai has been featured on Campaign’s Asia-Pacific Power List from 2021 to 2023. She is also an advocate for inclusivity and actively supports a diverse and equitable workforce.

Expressing excitement about her appointment, Rai commented, “I’m truly excited to join the many familiar faces at Wavemaker... I’m now looking forward to building on this established success while utilizing my client experience to drive meaningful growth for Wavemaker, its clients, and our people in the region.”