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Smoking Gun Appoints Caroline Aspinall as Commercial Director and Head of B2B

Smoking Gun, the award-winning PR and marketing agency, has strengthened its senior leadership team with the appointment of Caroline Aspinall as Commercial Director and Head of B2B. Aspinall will be responsible for helping to grow the agency and developing Smoking Gun's B2B offering.

Caroline Aspinall, Commercial Director and Head of B2B at Smoking Gun

Smoking Gun, synonymous with inventive strategic storytelling and brand building, is embarking on an exhilarating chapter, welcoming Caroline Aspinall, a veteran in directorial roles and journalism, as its new Commercial Director and Head of B2B. Aspinall's entry into this renowned agency is set to fortify its B2B avenues, merging her extensive experience with the agency’s vibrant ethos.

Caroline Aspinall, a luminary with noteworthy stints at Democracy and Roland Dransfield, is on a mission to accelerate Smoking Gun's phenomenal growth journey. “Joining this incredibly talented team is thrilling! We are on the brink of unveiling groundbreaking opportunities in new sectors and services, amplifying the buzz and vigor within the agency. The horizon is teeming with exciting prospects!” remarked an elated Aspinall.

This trailblazing journalist-turned-director has already spearheaded a B2B-centric venture, clinching clients from diverse domains like finance, property, and travel, within a month of joining. And the agency is on a relentless pursuit to assemble more creative minds across various domains like media relations, social media, influencer marketing, and content production.

Rick Guttridge, the MD of Smoking Gun, expressed his enthusiasm, “Caroline is a synergistic blend of dynamic storytelling and visionary leadership. Her joining marks a pivotal evolution for our agency, reflecting our ambitious aspirations and cultural ethos. We are traversing our most bustling phase, enhancing our sector focus and forging innovative partnerships.”

Smoking Gun has been a strategic ally for top-tier brands like Alton Towers Resort, PG Tips, Interflora, Eurocamp, and the NHS, delivering measurable impacts through its creative endeavors in earned, owned, and shared media channels.

The agency's unwavering commitment to nurturing brands and its passion for delivering excellence are now coupled with Aspinall's expertise. Together, they are poised to redefine brand narratives and create a harmonious symphony of success and innovation, assuring a future replete with unprecedented accomplishments.

Smoking Gun’s evolution with the incorporation of Caroline Aspinall heralds a time of vibrant opportunities and relentless pursuit of excellence in the world of PR and brand storytelling, promising a future that’s as dynamic and diverse as its present. The synergy between Aspinall's proficiency and Smoking Gun’s established reputation is a beacon of transformative change in the industry. The rendezvous of these powerhouses is a sure-fire accelerator to reaching new heights in strategic communication and brand development. The future indeed looks thrilling!