In an exciting move to strengthen its senior management team, Smoking Gun PR, a leading PR firm based in Manchester, has welcomed Carl Stroud as its new Head of Media. With a distinguished background at The Sun, including the role of website editor, Stroud brings a wealth of editorial experience and a deep understanding of the media landscape.
As Head of Media, Stroud will play a vital role in driving the newsmaking and storytelling functions at Smoking Gun. His extensive knowledge and expertise will be utilized to craft intelligent and disruptive communications campaigns for clients. Stroud expresses his admiration for Smoking Gun's creativity and flair, emphasizing the importance of adapting to the ever-changing newsrooms.
Rick Guttridge, the Managing Director of Smoking Gun PR, highlights the significance of earned media in strategic communications and recognizes the addition of Carl Stroud as a key enhancement to their offering. Stroud's experience in being at the forefront of national conversations during his tenure at The Sun will undoubtedly elevate Smoking Gun's earned media campaigns, leaving a lasting impact on both memories and search engines.
With Carl Stroud's appointment, Smoking Gun PR continues its commitment to providing innovative solutions and helping clients navigate the challenges of the evolving media landscape. The combination of Stroud's expertise and the agency's established reputation positions Smoking Gun as a leading force in the PR industry.