Snap has partnered with Microsoft to power Sponsored Links within its AI-powered chatbot, My AI. This partnership will allow advertisers to reach Snapchatters at the moment they have indicated potential interest in their offerings.
My AI is a popular chatbot among Snapchat users, with over 150 million people sending over 10 billion messages to it since it was launched earlier this year. My AI can answer a wide range of questions, provide recommendations, and help users with tasks such as planning trips and finding gifts.
Sponsored Links will appear within My AI conversations when Snapchatters are discussing topics that are relevant to the advertiser's business. For example, if a Snapchat user is talking to My AI about planning a vacation, they might see a Sponsored Link for a travel website.
Snap says that it is still in the early stages of testing Sponsored Links within My AI, but it is confident that the partnership with Microsoft will be successful. Microsoft Advertising has a long track record of success in developing innovative advertising solutions, and its Ads for Chat API is well-suited for the My AI platform.
The partnership between Snap and Microsoft is a significant development for the advertising industry. It shows that advertisers are increasingly interested in reaching consumers through chatbots and other conversational interfaces. As chatbots become more popular and sophisticated, we can expect to see more advertising partnerships of this type in the future.