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Snapchat changes the game with new revenue-sharing program for creators

Snapchat is expanding its Stories ad revenue-sharing program to pay more creators, the company announced on Tuesday. This move is expected to help creators earn more money and generate more engaging content.

Snapchat's new program will qualify creators for revenue sharing based on how many subscribers they have, how frequently they post, and how much engagement their content generates. Previously, the program was only open to a select group of top creators.

The program allows creators to monetize their Snapchat Stories by running ads within them. The revenue generated from these ads is then shared between the creator and Snapchat, with creators receiving a percentage of the revenue based on their qualification.

Snapchat's move comes as other social media platforms, such as TikTok and YouTube, have introduced similar revenue-sharing programs to attract and retain creators. This is a smart move for Snapchat as it aims to compete in the creator economy, where content creators are becoming increasingly valuable and sought after.

Snapchat's CEO Evan Spiegel said that the company wants to support creators in building sustainable businesses on the platform. "We believe that creativity should be rewarded, and we are committed to supporting our community of creators," he said.

The new program is expected to roll out in the coming months and will be available to creators in the United States, Canada, and the United Kingdom. Snapchat is also exploring ways to expand the program to other countries in the future.

This move by Snapchat is a step in the right direction to keep up with the competition and keep creators happy. It is also a smart business decision as it will attract more content creators and generate more engaging content on the platform. With this program, Snapchat is expected to become an even more attractive platform for advertisers and marketers looking to reach younger audiences