Snapchat, the beloved social network known for its captivating Stories and quirky Lenses, is breaking free from the confines of its app. In a significant move, Snapchat is now allowing websites to embed public content, giving users more ways to share and engage with their favorite snaps.
This transformation means that public content, including Lenses, Spotlight videos, Public Stories, and Public Profiles, can extend their reach beyond the Snapchat app. Users eager to embed a Story, video, or Lens can do so by opening the content in a desktop browser and clicking on the embed button within the share sheet. This generates a code that can be effortlessly posted on their websites, blogs, or other online platforms.
Snapchat's venture into content embedding aligns with the platform's ongoing efforts to enhance the user experience. Back in July 2022, Snap introduced key features to its website, allowing users to send messages and Snaps conveniently. Initially available to Snapchat+ users in select regions, the web version was made accessible to all users in September 2022.
Snapchat's rivals, such as Instagram and TikTok, have long offered web embeds, enabling blogs and news websites to seamlessly integrate content from these platforms. By embracing content embedding, Snap aims to drive more traffic to its app and website, fostering greater engagement among its user base.
Snap's ambitions are grand, as revealed in an internal memo from CEO Evan Spiegel. The company aspires to reach a staggering 475+ million daily users by 2024, with the goal of having 14 million Snapchat+ subscribers and generating $500 million in non-advertising revenue. The recent milestone of crossing 5 million Snapchat+ subscribers underscores Snap's commitment to its vision.
Furthermore, Snap is determined to achieve a 20% year-on-year increase in ad-based revenue, setting the stage for robust growth in the coming years.
With content embedding now part of Snapchat's arsenal, the platform is poised to expand its horizons and redefine how users share and experience the world of snaps and stories. Stay tuned for more exciting updates as Snapchat continues to evolve and captivate its global audience!