Skip to content

Snapchat's 'Dreams' Takes a Leap into AI Integration: A Revolutionary Step or Just Another Gimmick?

Snapchat's new 'Dreams' feature takes a step towards integrating generative AI in social media, but are we truly leveraging the full potential of this technology?

Snapchat's 'Dreams': A Glimpse into AI's Social Media Future.

Despite the buzz surrounding generative AI, we are yet to see its full potential harnessed within the realm of social media.

It's undeniable that generative AI and social media platforms are distinct facets of the tech industry. But considering the crucial role social platforms play in modern communication, it's only a matter of time before they explore AI capabilities to boost user engagement.

What we've seen so far, however, are lukewarm AI integrations within popular social apps.

Snapchat launched 'My AI' earlier in February, a feature that allows users to converse with an AI bot within the app. Interesting as it is, the novelty wears off after a brief while.

AI-powered visual creation tools are being introduced by both TikTok and Instagram, paving the way for AI-based filters and other creative tools. Though intriguing, these elements haven't set the world alight.

Snapchat is now set to introduce another visual AI feature, cleverly packaged as an innovative concept called 'Dreams.' As revealed by app researcher Alessandro Paluzzi, 'Dreams' will let you insert your persona into AI-created landscapes.

In essence, it's another creative tool driven by text prompts, albeit with a unique twist.

Generative AI options are not just limited to visuals. Text-based AI features are making their way into platforms like LinkedIn, offering AI summaries and post creation capabilities. But this seems counterintuitive to a platform's primary objective - fostering genuine human connections.

While Meta and Twitter are also tinkering with generative AI elements, the specifics remain under wraps.

Despite their impressive abilities, these new generative AI tools have yet to prove their widespread practical utility. It's a mistake to think that AI can replace humans in every aspect; AI-generated outputs still require human expertise to ensure their accuracy and relevance.

The 'hallucinations' element in AI's text-generation, for instance, doesn't significantly alleviate the workload for written content as one might expect.

In terms of visuals, while generative AI has immense potential, the results often feel slightly uncanny. The challenge isn't necessarily in creating the image, but in conceptualizing what to create. Generative AI hasn't quite mastered the art of sparking creativity, even though it provides the tools to bring concepts to life.

Snapchat's 'Dreams' epitomizes this scenario - the technology is awe-inspiring, but its practical application isn't as revolutionary as one might anticipate.

Generative AI undeniably will catalyze workforce shifts and open up new opportunities. However, despite its transformative capacity, social apps are currently leveraging it to create quirky visual tools and chat features.

Generative AI holds the potential to revolutionize technology interaction. But for now, we're just seeing the dawn of this evolution.