Spotify has been using AI to create its AI DJ, which can play music and provide commentary that is tailored to the listener's interests. Now, the company is reportedly working on a new AI technology that could be used to create host-read podcast ads that sound like real people.
According to statements made by The Ringer founder Bill Simmons, Spotify is developing AI technology that will be able to use a podcast host's voice to make host-read ads — without the host actually having to read and record the ad copy.
Simmons made the statements on a recent episode of “The Bill Simmons Podcast,” saying, “There is going to be a way to use my voice for the ads. You have to obviously give the approval for the voice, but it opens up, from an advertising standpoint, all these different great possibilities for you.”
He said these ads could open up new opportunities for podcasters because they could geo-target ads — like tickets for a local event in the listener's city — or even create ads in different languages, with the host's permission.
Spotify has not confirmed or denied Simmons' statements, but the company has been investing heavily in AI development and research. In 2022, Spotify acquired Sonatic, a company that specializes in AI-generated voices. Spotify has also been using the OpenAI model to research the possibilities of AI-generated voices.
If Spotify is able to develop AI technology that can create host-read podcast ads that sound like real people, it would be a major breakthrough for the podcast industry. It would allow podcasters to create more personalized and targeted ads, and it would open up new opportunities for podcasters to reach a global audience.