Stanley Black and Decker, a worldwide industrial solutions leader renowned for its essential tools for both households and job sites, has recently appointed marketing performance firm, Jellyfish, as its digital media partner for thirteen countries in the EMEA region, including Spain, Italy, UK, France, Germany, Czech Republic, Poland, Denmark, Sweden, Hungary, The Netherlands, the Middle East, and Belgium.
The professional relationship between Stanley Black and Decker and Jellyfish started two years ago when the latter managed its retail media activity, including Amazon search and display advertising. This new mandate expands the remit across all digital media activities, using Jellyfish's extensive retail and commerce know-how to enhance the performance of the various brands under Stanley Black and Decker.
Sally Husseini, Account Director, and Belén de Mingo, Client Partner, along with a wide team of platform experts, will spearhead the work.
Stanley Black and Decker's Digital Marketing Director, Majo Martinez, conveyed her enthusiasm about the expanded partnership, saying, "We're eager to announce a substantial advancement in our growth and outreach strategy for DEWALT and STANLEY. Committed to maintaining a leading position in the digital landscape, we've decided to invest more in digital marketing and online presence."
According to Martinez, the intention is to harness the opportunities provided by the digital world to better connect with valued customers and reach new audiences across the EMEA ANZ region. She expressed confidence in Jellyfish's ability to drive digital transformation and achieve outstanding results for their core brands.
Tommaso Pietrarelli, Senior Growth Director at Jellyfish, said, “We’re delighted to be strengthening our partnership with Stanley Black and Decker. Over the last two years, we have achieved great things, and I am excited to achieve even more together in the next part of this journey.”