In an effort to increase brand awareness and attract new customers, Subaru has partnered with video production agency BTV.UK to create two captivating TV spots. These ads, packed with high-energy visuals, take viewers on a thrilling journey through rugged terrain, showcasing Subaru's petrol, hybrid, and electric SUVs tackling challenges with ease.
Lyndsey Flood, Subaru's head of marketing, emphasized the importance of raising brand awareness and attracting conquest customers to strengthen the company's position in the UK market. Recognizing the diverse media consumption habits of today's audience, Subaru strategically leveraged multiple outlets to promote their campaign, ensuring maximum reach and engagement.
Working closely with BTV.UK, Subaru ensured that the ads not only captured the essence of their vehicles but also resonated with their target audience. By incorporating the right music, captivating voiceovers, and stunning visuals, the campaign truly showcases the cars in their natural habitat. The positive feedback received so far has been a testament to the campaign's impact, leaving both Subaru and BTV.UK excited for what lies ahead.
As the campaign unfolds, Subaru aims to solidify its position as a global brand recognized for its commitment to performance, safety, and reliability. With this TV ad campaign serving as just the beginning, Subaru plans to explore additional paid services and further enhance the user experience. Stay tuned for more thrilling updates from Subaru's exciting journey in the UK automotive market.