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The Very Group Engages The Gate as its Principal Creative Partner

The Very Group has selected The Gate as its chief creative partner. The new alliance, established after a competitive pitch, will focus on developing a reinvigorated brand platform and creative strategy.

The Very Group, the firm behind digital retailer Very, has selected The Gate as its main creative partner following a competitive pitch.

The Gate, an MSQ subsidiary, will commence work on refreshing the brand platform and creative approach, and will be responsible for delivering major creative campaigns for the brand throughout the year.

Specialist agency evaluator and selector Oystercatchers assisted The Very Group during this process. The review did not encompass the Group’s media agency account, which remains under the purview of Dentsu. Pablo and Mr President also made it to the shortlist during the pitch process.

Jessica Myers, the Chief Marketing Officer at The Very Group, expressed her gratitude to all the participating agencies for their energy, passion, and creativity. She commended The Gate for its deep customer insight, exceptional strategic thinking, and the distinct creative idea it presented, which she believes will energize the organization and engage customers.

She also highlighted the cultural and value alignment between The Gate and The Very Group as a crucial factor in their selection, expressing excitement about the forthcoming collaboration.

Jamie Elliott, the CEO of The Gate, reciprocated the enthusiasm and stated that they were eager to partner with The Very Group. He spoke highly of The Very Group's ambition and vibrancy and expressed optimism about their shared values forming a strong foundation for a successful relationship and outstanding work.