Skip to content

Threads Experimenting with Branded Content Labels Within the App

Threads is gearing up for a groundbreaking update! The long-anticipated "Paid Partnership" label is on the verge of a full-fledged launch, and it's set to revolutionize the way creators, brands, and users interact on the platform.

Threads Revolutionizes Content with "Paid Partnership" Label

In the dynamic world of social media, Threads is making waves with a game-changing feature. The much-awaited "Paid Partnership" label is nearing its official rollout, promising to reshape the way users collaborate and share on the platform.

In an exciting development shared by Zac Schillinger, a sneak peek reveals that some users now have access to the "Mark as paid partnership" option. This option can be found in the newly introduced three-dot menu at the top right corner of the Threads composer window. It's a significant step towards enhancing transparency and ensuring compliance with regulations.

Threads recognized the need for a "paid partnership" label shortly after its launch. While the app has no immediate plans to introduce ads until it achieves widespread adoption, it understands that creators may independently share affiliate content. Failing to provide a proper label for such partnerships could attract unwanted attention from regulatory bodies like the FTC.

This addition not only strengthens compliance but also opens doors for brands to connect with their target audiences within the app. As Threads experiences rapid growth, this feature becomes increasingly valuable.'s insights reveal a substantial surge in Threads downloads over the past week, propelling the app from the 40th to the 20th position in overall download charts. This surge can be attributed to various factors, including misinformation concerns on another platform (referred to as "X") and initiatives to incentivize app usage and promote native, long-form content.

Threads' ability to attract users, including journalists migrating from other platforms, aligns with the vision of its owner, Elon Musk. Elon's critique of mainstream news outlets has led some users to explore alternatives, potentially creating opportunities for Threads to gain traction.

Threads isn't stopping here; the platform is actively developing highly requested features, such as Trending Topics and pinned posts. With its continuous evolution and improving algorithms, Threads is positioning itself for inevitable growth.

While ads are not yet part of the equation, the introduction of branded content tags paves the way for exciting possibilities for businesses. Threads is on the brink of a major transformation, and the future of content creation and engagement looks brighter than ever before. Stay tuned for more updates as Threads continues to redefine social media dynamics!