Threads has introduced a 'Following' feed to its platform, in an effort to capitalize on a new wave of users following Twitter's sudden rebrand. The move is aimed at bringing Threads closer to the traditional Twitter experience.
The new 'Following' feed will display content only from profiles users choose to follow in the app. This feature comes in addition to the 'For You' stream of recommended content and followed content. The content in the 'Following' feed is displayed in chronological order.
When Threads was first launched, the lack of a 'Following' feed was noted. This resulted in users having to sift through a stream of unfamiliar accounts. The problem was that Instagram used your Instagram graph as a proxy for Threads interest. This meant that you were shown content from Instagram accounts you follow or had shown interest in. But, since users use Instagram and Twitter with different intent, the content displayed often didn't align with what users wanted in their Threads stream.
With this update, users have more control over what is displayed, making it more like Twitter. This could likely increase engagement and interaction within the app. However, it might also reduce Threads viewing metrics, as more users focus on the 'Following' stream, reducing exposure to a wider range of content.
To access this feature, you have to tap on the Threads logo at the top of the main feed, which reveals the two tabs that you can then swipe across.
Meta's preference is for people to view content from a wider range of sources. This enhances exposure for creators and highlights the best-performing content. It's possible that as the Threads algorithm improves, it will better understand what users want and provide more viable options.
Aside from the 'Following' feed, Threads has also introduced post translations. Posts will automatically be translated based on the language they're written in and the viewer's language settings. Additionally, Meta added new sorting options for the 'Activity' feed, a new 'Follow' button within your followers list, and an activity-tracking element. The latter enables you to see all the posts you've liked and approve all follow requests.
While all these are handy updates, the 'Following' feed stands out. As Twitter is reshaping itself, now might be the right time for users to consider their real-time social options. As more Twitter-like features are added to Threads, former Twitter users may find Threads a viable alternative.