In a nod to literature, TikTok has confirmed the rollout of text posts for all users, adding a fresh dimension to content sharing in the app. This feature parallels Instagram Stories' text-only updates. TikTok’s text posts, which have been under user testing over recent months, let you insert full-screen text complemented by music, stickers, and more.
Users can personalize the background color, text fonts, and placement within the frame. Each text post can contain up to 1,000 characters, providing ample space for users to capture attention through text in the app.
According to TikTok, this move provides creators a wider array of formats to create content, from LIVE videos to photos, Duets to Stitch. The addition of text expands the content creation options, empowering creators to share their stories, poems, lyrics, and other written content on TikTok, thus offering another medium for self-expression and making content creation even simpler.
This could be a novel way to pause users as they scroll, enabling potential writers to amass a following, even if they're reluctant to be on camera.
Text posts have already gained some popularity in the app, with poetry accounts sharing static images of poems with musical accompaniments. This new feature formalizes this trend, expanding your posting considerations, and may provide a more interactive, engaging format for text-based updates.
The new 'text' option can be accessed from your camera tools, leading you to a dedicated text creation page to draft your post. You can also add tags and hashtags to connect to other aspects of the app.
This could be a useful addition, or at the very least, an interesting feature to experiment with in the app. While it might not turn everyone into TikTok's poet laureate of the new era, it certainly offers another way to connect with audiences in the app.