TikTok is seemingly launching a new feature that enables users to download their videos without the TikTok watermark. This update could potentially simplify the process of repurposing content across multiple platforms.
Previously, users could save their TikTok videos to their device, but these clips would retain the TikTok branding. This new feature, however, will reportedly allow users to save their edited clips without the watermark, increasing their reusability across other platforms.
This could be a strategic move by TikTok, as platforms like Instagram are known to limit the reach of videos that contain watermarks or logos from other platforms. By removing the watermark, TikTok may be indirectly encouraging the sharing of its content on competitor platforms.
Moreover, TikTok's advanced editing features might get additional exposure when videos created on TikTok are shared on other platforms. This could potentially drive traffic back to TikTok, as viewers might be intrigued by the editing capabilities and seek to utilize them for their content.
While this move might be annoying to competing platforms due to the potential increase in resharing, it might be a logical strategy for TikTok to gain further exposure and draw more users to its platform.