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TikTok Launches Pulse Premiere: The Ultimate Ad Placement for Top-Performing Content

TikTok is shaking things up in the advertising world with the launch of its new premium ad option, ‘Pulse Premiere’. This new feature takes TikTok’s existing ‘Pulse ads’ to the next level, allowing brands to strategically place ads alongside content from premium publishers in lifestyle, education, sports and entertainment categories. This means advertisers have even more control over where their ads are placed, and can maximize the reach and impact of their campaigns by being more specific about the content they align with.

TikTok has partnered with major publishing brands like Buzzfeed, Conde Nast, DotDash Meredith, Hearst Magazines, MLS, NBCUniversal, UFC, Vox Media and WWE to bring this exciting new offering to life. Pulse Premiere is perfect for major launches and cultural events like Thanksgiving and winter holidays, as brands can place their ads alongside top-performing videos that are relevant to their audience.

But wait, there’s more! TikTok is also introducing ‘Pulse Seasonal Lineups’, where advertisers can run ads next to the hottest and most trending videos during a particular marketing moment or season, helping brands tap into audiences that are already interested in a specific topic. And if that’s not enough, there’s ‘Max Pulse’, a new buying mechanism that allows advertisers to run their creatives adjacent to top-performing content across all categories on TikTok.

This new ad option is sure to make waves in the industry, offering advertisers the ability to reach and engage their target audience in a more strategic and meaningful way. Plus, with more specific verticals and topics available, creators on TikTok will have even more opportunities to monetize their content and increase their revenue. The future of advertising is looking very exciting indeed!

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