As TikTok continues to gain popularity among younger demographics, sports content on the platform is also seeing a surge in engagement. To help brands tap into these trends and engage with users interested in sports, TikTok has published a comprehensive report outlining the latest sports trends and how brands can leverage them for maximum exposure.
The report highlights various types of sports videos gaining traction on TikTok. These include:
- Trick Shots: Users enjoy sharing impressive and creative trick shots that showcase their skills. Brands can partner with influencers or create their trick shot challenges to engage users.
- Behind-the-Scenes Content: Fans appreciate getting a glimpse into the lives of their favorite athletes and sports personalities. Brands can collaborate with athletes to create authentic, behind-the-scenes content that resonates with fans.
- Highlights: TikTok users love watching and sharing highlights of exciting sports moments. Brands can capitalize on this by sharing timely highlights or creating compilations of memorable moments.
To help brands make the most of these trends, the TikTok report offers several tips and insights:
- Align with Relevant Conversations: Brands should participate in ongoing sports-related discussions, engage with fans, and create content that resonates with the target audience.
- Utilize Ad Campaign Options and Tools: TikTok offers a variety of ad tools and campaign options that can help brands reach sports fans more effectively. This includes Branded Hashtag Challenges, In-Feed Ads, and TopView Ads.
- Create Engaging Content: Brands must focus on creating content that sports fans find entertaining, informative, and share-worthy. This includes leveraging user-generated content, partnering with influencers, and adopting a unique and authentic brand voice.
- Monitor and Analyze Performance: Brands should regularly track and analyze the performance of their TikTok campaigns. This will help them identify successful content strategies and optimize their efforts for better engagement.
As sports content continues to grow in popularity on TikTok, brands have a unique opportunity to connect with fans and maximize their exposure. By understanding the latest trends, utilizing ad tools, and creating engaging content, brands can capitalize on this growing interest in sports content and strengthen their presence on the platform.
Download the full TikTok Sports Trends report here.
