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TikTok Rolls Out New Resources for Mental Health Awareness Month

TikTok announces a suite of initiatives for Mental Health Awareness Month, including in-app support resources, additional partner training, and ad credits to promote support tools.

TikTok has unveiled a host of initiatives to commemorate Mental Health Awareness Month. These include new in-app support resources, further training for partner organizations, and advertising credits to enhance the visibility of support tools within the app.

A key initiative is the launch of a new #MentalHealthAwareness hub, designed to offer users comprehensive information and support directly within the app.

The new in-app hub will deliver insights on a broad range of health and well-being topics. It will also provide direct links to support organizations and other resources. TikTok explained, “To access the hub, go to the #MentalHealthAwareness hashtag page and tap on the link in the description of the hub to explore. It will be continually updated throughout May to highlight new educational and inspiring videos, mental health and wellness-centered creators, and organizations dedicated to raising awareness about mental health.”

Direct, in-app access could prove invaluable for those in need. As studies have indicated that TikTok itself can influence users' mental health, making such resources available within the app could be a significant advantage.

In addition to the hub, TikTok is launching a 'Mental Health Media Education Fund' aimed at enhancing mental support messaging. It's also donating over $2 million in ad credits to organizations focusing on well-being, including Crisis Text Line, The National Alliance on Mental Illness, and the National Eating Disorder Association.

This added support could greatly assist these organizations in boosting their messaging within TikTok, the currently most popular social app among the youth. This could have a profound impact on reaching those in need when they most require help.

Furthermore, TikTok plans to host a series of training sessions for these partner organizations, equipping them with the tools necessary to amplify their messaging within the app.

TikTok stated, “This collaboration represents just one part of our continued efforts to advocate for positive mental health and reach people in need of support, and we’re grateful that nonprofits and advocacy groups choose TikTok as a platform to share their knowledge and to reach a wide audience.”