TikTok has launched a new education hub aimed at helping agencies and small-to-medium businesses (SMBs) improve their in-app marketing efforts. Named the Agency Hub, this resource provides a central location for case studies, tools, and guides for better in-app marketing strategies.
The Agency Hub offers an overview of key marketing elements on TikTok. These include insights into how the platform's ad targeting systems operate, policy documents for ads, explainers on shopping ads and brand safety, and more.
Additionally, the hub provides links to all of TikTok's brand tools. These include the Creative Center, which gives insights into real-time trends, and the Sounds resources, which offer royalty-free audio for use in marketing campaigns. There are also planning guides and links to relevant partners to assist with ad strategy.
This centralized resource could be an essential bookmark for agencies and SMBs to stay up-to-date with the latest information and updates from TikTok in key areas of marketing. Before initiating your next TikTok campaign, it's worth checking out this resource to leverage the insights it offers.